The Farmer Hub
The Farm stage of a project: a season-by-season workspace for the land you are actually working, with six advisory tools, a practice library and a record of every session.
1. Where the Farm stage sits
Your project moves through four stages, and the Project Map draws them in this order:
Research
Understand your land before you change it.
Design
Turn research into validated designs.
Application & Construction
Turn accepted designs into a phased build plan, track the work, and record what was built.
Farm
Operate the land, season after season. This is the Farmer Hub.
The stages are not a queue you have to finish. Research and Design describe a site and produce plans for it; the Farmer Hub is about running the place once something is growing. You can subscribe to the Farmer Hub for a project whether or not you have unlocked Design on it.
2. A subscription belongs to a project, not to your account
One subscription opens one farm
Each Farmer Hub subscription is attached to a single project. Two projects means two subscriptions. The URL of every hub page carries the project id, so the app always knows which farm you are looking at.
This has a practical consequence: the evidence you build up is per farm. A soil check you completed on one project does not count towards another project's crop plan, its sessions do not appear in the other's history, and its practice library is its own.
If you have more than one farm
Opening the Farmer Hub without naming a project sends you to a picker listing the farms your account can open, and you choose. With exactly one farm you go straight in; with none you are sent to the subscription page.
3. What a subscription costs and what it grants
There are two billing intervals for the same hub. Prices below are the amounts configured in the app; the checkout page is the authority on what you are charged.
| Plan | Price | Billed | Free trial |
|---|---|---|---|
| Farmer Hub monthly | €9.90 | Every month | 30 days |
| Farmer Hub annual | €99.00 | Every year | 30 days |
The 30-day trial is once per user, not once per project. If you have already trialled the Farmer Hub on one project, a second subscription starts billing immediately.
Farm credits
Each paid invoice adds 150 farm credits to your account. Those credits pay for the hub's AI work — pest triage, soil advice, the transition coach, crop planning.
- One wallet, shared. Farm credits sit on your account, not on a farm. If you run two farms, both draw from the same balance.
- They roll over, up to a ceiling. The ceiling is 300 credits per usable subscription — 300 with one hub, 600 with two. A top-up never pushes you above the ceiling, and never takes credits away if you were already above it.
- They are spent first. When you use an AI feature the app takes farm credits before it touches the AI research credits you bought separately.
See Credits, unlocks & subscriptions for how farm credits sit alongside the other three ways money moves through the app.
Managing or cancelling
Billing is handled by Stripe's customer portal, reachable from your account. You can change the payment method, download invoices and cancel there. Switching between the monthly and the annual plan is not offered in the portal — cancel and subscribe again, or write to support.
4. Getting in for the first time
- Subscribe. Open the Farmer Hub subscription page, or reach it from the project you want the hub for. Only the project's owner can buy its subscription.
- Complete the onboarding wizard. Once the subscription is live the hub asks for the farm's basics — where it is, what you grow, how you farm, what constrains you. The hub is locked until this is finished, because every advisory tool reads it.
- Land on the farm home. From there the tools, the practice library and the session history are one click each.
The wizard is not one-time-only. You can rerun it later from the hub when the farm changes.
5. What is inside a hub
The six tools
Pest triage
Upload a photo of the damage. The photo goes to a crop-health classifier first, then an AI agent reads the result together with your farm profile and proposes what to do. The session, the photo and the outcome are kept.
Weather & alerts
Forecast for the farm's location, with alerts raised against what you grow and what stage it is at, and actions you can take or dismiss.
Irrigation
A weekly watering schedule calculated from reference evapotranspiration and crop coefficients. This one is arithmetic, not an AI agent. Exportable as PDF and savable to the project.
Soil health
A baseline pulled from a global soil dataset for your coordinates, a checklist you fill in from what you can see and feel, and amendment advice built on both.
Transition coach
A 90-day plan for moving a piece of land towards regenerative practice, with weekly check-ins you answer and the coach responds to.
Crop planning
Crops matched against your site from the plant database, with rotation, companions and a planting calendar. You can request plants that are not in the library yet, export the plan, and save it to the project.
Crop planning has a prerequisite
Crop planning opens only after this farm has a completed soil health session and a completed irrigation session. It plans against real soil and real water, so it will not run on an empty profile. If you arrive too early the hub says which of the two is missing and sends you back to the farm home.
The practice library
Every tool that recommends a practice files it here, so the library is the running list of what has been suggested for this farm and where you stand on each item — considering it, doing it, done with it. It belongs to the farm and needs a live subscription to open, but it does not require the onboarding wizard to be finished.
Farm records
Every run of every tool is stored as a session against the farm: the answers you gave, what the agent chain produced, and what you did with it. The session list shows the most recent 50, and you can rate a session so the hub learns what was useful.
6. How the hub uses the rest of your project
The farm profile does not stand alone. Where a project already carries site data — coordinates, climate, soil, the land you outlined on the map — the hub reads it rather than asking you to type it again. That is the practical reason to run Research on a project before farming it: the advisory tools start from a described site instead of a blank one.
The traffic goes both ways. Irrigation schedules, soil results, pest sessions, transition plans and crop plans can all be saved back onto the project, where they sit with your research and design work rather than in a separate silo.
7. Where to go next
Farmer Hub tutorial videos
The hub walked through on screen, tool by tool.
Credits, unlocks & subscriptions
Farm credits, AI research credits, project credits and the Design unlock, and how they differ.
Your Project Map
Where the Farm stage sits next to Research, Design, and Application & Construction.
Troubleshooting
What to check when a subscription, a credit balance or a tool does not behave.